JACKSON PROPERTIES INC.

BRANDING + SOCIAL CONTENT

Project Description

Jackson Properties is a premier housing solution like no other, a brand built and operated by a family that raises the standard for student housing in Tallahassee. The end goal was to build upon the current brand identity in order to communicate authenticity while aiming to increase the rental rate of houses by targeting Tallahassee college students ages 18 to 26.

With Jackson Properties being an established and reputable company, it was determined that the company name had gained a lot of brand equity. From informational posters, floor-plans, and a budding social media platform, I worked alongside the business manager to build upon the current brand identity that exudes the brand’s confident, friendly, and youthful personality.

The Jackson Properties Visual Identity System remains simple with bold colors, a familiar collegiate duo of garnet and gold, and a versatile type system. With all of these brand elements paired together, the Jackson Properties VIS communicates its authentic, familiar, and dynamic personality.